"We needed buzz when in-person events were impossible. So we sent artists personalized VCR cassettes with handwritten letters. Social media lit up as artists shared their gifts: massive organic buzz, zero paid collaborations."
Raafi Islam, Digital Marketing Specialist. 5+ years building paid media campaigns and brand strategies that earn attention first, then convert.
Toronto, ON · -


































5+ years across non-profit, entertainment, CPG, and tech, from Toronto to Dhaka. Scroll the deck.
Sept - Dec 2024 · Toronto
Jan - Nov 2025 · Toronto
Dec 2023 - Aug 2024 · Remote
Sept 2022 - Dec 2023 · Toronto
Mar - Aug 2021 · Dhaka
Mar 2017 - Mar 2021 · DhakaFrom OTT launches to emergency fundraising, every campaign started with one question: what does the audience actually feel? Tap a card.
Led digital execution for UNICEF Canada's largest annual fundraising initiatives across Meta, Google, Performance Max, YouTube, and TikTok, balancing urgency, empathy, and trust-driven storytelling.
Complete digital launch for Bangladesh's first original OTT platform during COVID-19, with positioning built on local storytelling, full-funnel campaigns driving awareness, installs, and subscriptions.
"We needed buzz when in-person events were impossible. So we sent artists personalized VCR cassettes with handwritten letters. Social media lit up as artists shared their gifts: massive organic buzz, zero paid collaborations."
10 videos in 10 regional dialects celebrating Bangladesh's linguistic diversity, challenging stigma around accents. Reached 50M+ people.


Three hard-hitting films on revenge porn, social media scams, and digital exploitation - confronting Bangladesh's growing cybercrime crisis.



Awareness campaign confronting the misunderstanding of autism as 'madness' - fostering understanding through education and empathy.

Three powerful films on child abuse, teenage abuse, and workplace gender-based abuse, across different life stages.



"In 2018 I wanted to show abuse from a boy's perspective. I had to let it go because of stigma. Boys need to feel seen too. Abuse isn't about gender; it's about humanity."
Built across 7+ years of hands-on work, from managing 100+ brands to launching platforms from scratch.
Open to full-time and contract roles in Toronto. Always interested in campaigns that matter.