Raafi Islam ✦
Paid media80M+ views
Open to work · Toronto

I make people
stop scrolling.

Raafi Islam, Digital Marketing Specialist. 5+ years building paid media campaigns and brand strategies that earn attention first, then convert.

Raafi Islam Toronto, ON · -
0M+Campaign views
0K+Users acquired
0%Revenue lift
0+Brands managed
Forhad RealtyPRAN DairyUNICEF CanadaUniversity of CalgaryTruphleCHORKIProthom AloPRAN-RFL GroupRFL HousewaresVision ElectronicsProperty LiftsRegal FurnitureRainbow PaintsViGo ElectronicsGood Luck StationeryTravelloTigerShift to Learn
01 / Where I've worked

The track record

5+ years across non-profit, entertainment, CPG, and tech, from Toronto to Dhaka. Scroll the deck.

01
UNICEF Canada
Senior Coordinator, Digital Marketing
Sept - Dec 2024 · Toronto
  • Managed high-stakes fundraising campaigns across Meta, Google Search, Performance Max, YouTube, and TikTok
  • Coordinated digital agencies and internal teams to align campaign assets, timelines, and creative approvals
  • Developed A/B testing framework and collaborated on copy optimization
18%Revenue increase8%Higher CTR YoY
02
Forhad Realty
Digital Marketing Specialist
Jan - Nov 2025 · Toronto
  • Designed and launched targeted campaigns for listings, mortgage renewals, and refinancing
  • Monitored performance metrics and adjusted targeting to optimize results
  • Focused on lead quality and cost efficiency in competitive GTA market
15%Cost per lead reduction
03
University of Calgary
Marketing Specialist
Dec 2023 - Aug 2024 · Remote
  • Supported research project addressing domestic violence with sensitive messaging
  • Managed social media scheduling, engagement, and content creation
  • Maintained WordPress website for accessibility and clarity
04
Truphle
Digital Marketing Specialist
Sept 2022 - Dec 2023 · Toronto
  • Launched food-based dating app in saturated Toronto market with limited startup budget
  • Built partnerships with 30+ GTA restaurants for exclusive dining offers
  • Managed influencer marketing and app launch strategies
35%Engagement increase30+Restaurant partnerships
05
CHORKI
Marketing Lead
Mar - Aug 2021 · Dhaka
  • Launched new OTT platform during COVID-19 with fully digital-first campaign
  • Coordinated internal team and external agencies across brand communication and content
  • Executed cross-platform media buying and campaign management
30KPaid subscribers, 3 months
06
PRAN-RFL Group
Digital Media · Client & Content Lead
Mar 2017 - Mar 2021 · Dhaka
  • Led the Client & Content Management Team, overseeing social media for 100+ brands
  • Managed external agencies and created all social media materials, covering planning and execution
  • Key role in rebranding RFL Plastics into RFL Housewares, with integrated campaigns across social, TV, BTL, and PR
RFL HousewaresPRAN FrootoRFL FurniturePRAN MilkVision Electronics+ 95 more
02 / Work that moved people

Greatest hits

From OTT launches to emergency fundraising, every campaign started with one question: what does the audience actually feel? Tap a card.

UNICEF Canada Digital Campaigns

Non-profit · Full-funnel · 2024

Led digital execution for UNICEF Canada's largest annual fundraising initiatives across Meta, Google, Performance Max, YouTube, and TikTok, balancing urgency, empathy, and trust-driven storytelling.

18%Revenue YoY
8%Higher CTR
5Major campaigns
  • Year-End: full-funnel paid media with audience segmentation
  • Survival Gifts: product-based fundraising, awareness to conversion
  • Halloween: rapid-turn short-form video strategy
  • Emergency Response: live within hours of announcements
  • Monthly Donors: always-on funnels for lifetime value

CHORKI OTT Platform Launch

Entertainment · Launch · 2021

Complete digital launch for Bangladesh's first original OTT platform during COVID-19, with positioning built on local storytelling, full-funnel campaigns driving awareness, installs, and subscriptions.

30KPaid subs, 3 months
1M+Monthly active users
The VCR Campaign

"We needed buzz when in-person events were impossible. So we sent artists personalized VCR cassettes with handwritten letters. Social media lit up as artists shared their gifts: massive organic buzz, zero paid collaborations."

Mayer Bhasha: Regional Dialects

CPG · Cultural · 50M+ views

10 videos in 10 regional dialects celebrating Bangladesh's linguistic diversity, challenging stigma around accents. Reached 50M+ people.

50M+Total views
20M+Brand page views
10Dialects
Mayer Bhasha 1
Mayer Bhasha 2

Cybersecurity Awareness

CPG · Social awareness · 3 films

Three hard-hitting films on revenge porn, social media scams, and digital exploitation - confronting Bangladesh's growing cybercrime crisis.

Cybersecurity 1
Cybersecurity 2
Cybersecurity 3

Autism Awareness

CPG · Social awareness · 2019

Awareness campaign confronting the misunderstanding of autism as 'madness' - fostering understanding through education and empathy.

Autism Awareness

"Tolo Awaz": Raise Your Voice

CPG · Abuse awareness · 3 films

Three powerful films on child abuse, teenage abuse, and workplace gender-based abuse, across different life stages.

Tolo Awaz 1
Tolo Awaz 2
Tolo Awaz 3
Reflection

"In 2018 I wanted to show abuse from a boy's perspective. I had to let it go because of stigma. Boys need to feel seen too. Abuse isn't about gender; it's about humanity."

03 / The toolkit

Sticker wall

Built across 7+ years of hands-on work, from managing 100+ brands to launching platforms from scratch.

Meta AdsGoogle AdsTikTok AdsPerformance MaxYouTube AdsPaid MediaGoogle Analytics 4Meta Business SuiteA/B TestingRaiser's EdgeCampaign StrategyDonor AcquisitionLead GenerationBudget ManagementSEOEmail MarketingAdobe PhotoshopCanvaVideo EditingBrand IdentityContent StrategyCommunity ManagementInfluencer MarketingCopywritingHootsuiteWordPressShopifyHubSpotMailchimpNotion
04 / Receipts

Proof on paper

🎓Certifications

GoogleGoogle Ads Search CertificationOct 2023
GoogleGoogle Ads Display CertificationOct 2023
GoogleGoogle Ads Video CertificationOct 2023
GoogleShopping Ads CertificationOct 2023
GoogleFoundations of CybersecurityNov 2023
TikTok for BusinessCourse 101Nov 2022
HootsuiteSocial Marketing CertificationJul 2022
HootsuitePlatform CertificationJul 2022

📚Education

Master of Digital MediaToronto Metropolitan University · Toronto
PG Certificate, Digital MarketingGeorge Brown College · Toronto
BBA in Marketing & Int'l BusinessNorth South University · Dhaka
Currently open to opportunities ✦

Let's make something
people remember.

Open to full-time and contract roles in Toronto. Always interested in campaigns that matter.

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