Led complete digital launch strategy for Bangladesh's first original OTT content platform during COVID-19. Built brand positioning around local storytelling and cultural relevance, executing full-funnel campaigns to drive awareness, app installs, and subscriptions.
30K
Paid Subscribers in 3 Months
1M+
Monthly Active Users
100%
YoY Growth Sustained
💡 The VCR Cassette Campaign
"When I joined CHORKI in 2021, we needed to create buzz during COVID-19 when in-person events were impossible. I asked: 'Which service are we replacing?' The answer: Cinema halls, Television, VCR, VCD. This sparked an idea: send artists who contributed to our platform a personalized VCR cassette with a personal letter about the launch. We customized each cassette with the artist's photo and packaging honoring Bangladesh's entertainment legends. The response was phenomenal - all social media channels lit up as artists shared their gifts, creating massive organic buzz for CHORKI's launch without paid collaborations."
Campaign Strategy:
- Built audience segmentation based on genre preference, watch behavior, and cultural affinity
- Scaled organic growth using creator partnerships, viral short-form formats, and episodic storytelling
- Developed content distribution ecosystem with YouTubers, film critics, and meme communities
- Managed continuous creative iteration and bidding optimization for consistent MoM growth
- Executed integrated teaser, trailer, and episodic release strategies for multiple original shows
