I've spent 5+ years answering that question, building paid media campaigns and brand strategies that earn attention first, then convert. Consumer thinking. Performance marketing precision. Real ROI.
I earn attention before asking for it. Consumer-first thinking, paid media precision, and creative strategy built to convert across awareness, engagement, and conversion campaigns on Meta, Google, TikTok, and beyond.
Worked with
5+ years across non-profit, entertainment, CPG, and tech, from Toronto to Dhaka.
From OTT platform launches to global emergency fundraising, every campaign started with one question: what does the audience actually feel?
Led digital execution for UNICEF Canada's largest annual fundraising initiatives, managing high-stakes campaigns across Meta, Google, Performance Max, YouTube, and TikTok. Coordinated agencies and internal teams to deliver integrated campaigns balancing urgency, empathy, and trust-driven storytelling.
Led complete digital launch strategy for Bangladesh's first original OTT content platform during COVID-19. Built brand positioning around local storytelling and cultural relevance, executing full-funnel campaigns to drive awareness, app installs, and subscriptions.
"When I joined CHORKI in 2021, we needed buzz during COVID-19 when in-person events were impossible. I asked: 'Which service are we replacing?' This sparked an idea: send artists a personalized VCR cassette with a personal letter. The response was phenomenal , all social media lit up as artists shared their gifts, creating massive organic buzz without paid collaborations."
Most successful campaign celebrating Bangladesh's linguistic diversity. Created 10 videos in 10 different regional dialects to challenge stigma around regional accents and celebrate cultural identity. Reached over 50 million people.
Addressed growing cybercrime and digital blackmailing in Bangladesh through three hard-hitting videos focused on revenge porn, social media scams, and digital exploitation.
Created awareness campaign to address pervasive misunderstanding in Bangladesh where autism is often viewed as 'madness.' Aimed to foster understanding and break stigma through education and empathy.
Groundbreaking campaign addressing the painful reality of abuse across different life stages. Created three powerful videos on child abuse, teenage abuse, and workplace gender-based abuse.
"Back in 2018, I had this idea to show the painful reality of abuse from a boy's perspective. Sadly, I had to let go of that idea because of the stigma around boys and abuse. Boys need to feel seen, heard, and understood, too. Abuse isn't about gender; it's about humanity."
Built across 7+ years of hands-on work, from managing 100+ brands to launching platforms from scratch.
From Dhaka to Toronto, grounded in business fundamentals and digital practice.
Open to full-time and contract roles in Toronto. Always interested in campaigns that matter.
reach@iraafi.com